Packaging is a large part of my design experience. Over the last 3 to 4 years I’ve done freelance design for Lensbaby, a local manufacturer of lenses and optics whose products help photographers bend the rules of photography. It’s been a joy to work on such a fun brand with interesting imagery from so many talented photographers.
As senior designer on Logitech’s in-house design team, I produced a myriad of packaging projects for both the Audio and Gaming Business Units, while mentoring a group of other designers and contractors. I enjoyed the challenge of adapting the Logitech brand to new products and packaging form factors.
During times of heavy workload, I’ve provided design support to the top-notch in-house design team at Blount, global manufacturer of forestry, lawn and agriculture equipment and parts. These pieces were part of a re-branding project for the Carlton brand.
This client enlisted me to help transition their existing packaging from a "natural medicine" look-and-feel to a more mass-market approach, keeping some original elements but updating the brand to be a better fit in major drug stores.