Lensbaby, Inc.

Product Catalog

Lensbaby entrusted me with the design and production of their first comprehensive product catalog. It was part catalog, part guide and part showcase for the talented photographers who use Lensbaby products. My goal was a clean minimal design that would let the distinctive photos speak for themselves.

1 • 2 • 3 • 4

Xerox, Inc.

Promotional Notebook for Partner
Sales Reps

Most projects at Xerox closely follow brand guidelines. Quarterly promotional materials like this notebook are the exception. My colorful, updated take on vintage boxing posters was well-received as a fun support piece for our partners in the field. Clever writing by my colleague, Richard Krauss, brought the piece alive.

1 • 2

Xerox, Inc.

Global Partner Program Guides

At Xerox, I was entrusted with production of this annual multi-chapter document containing technical data, infographics and many tables. White space and generous use of photos helped with story-telling and made it easier to digest. Pulling out accents like quotes and factoids also made it more accessible.

1 • 2

Norm Thompson, Inc.

Catalog Layouts

I provided periodic production help in laying out spreads for Norm Thompson’s Body Essentials Catalog.

1 • 2